Why take this course?
The internet is becoming more privacy-centric by the day. If you don’t have a plan to care for your collected customer data, you are putting your company at risk. This course helps marketers to understand key regulations —such as GDPR, CCPA, ePrivacy, etc. — and have a deeper understanding of the changes that browsers are making to third-party tracking and third-party cookies. This course offers both theory and highly practice lessons for users of Bloomreach Engagement and will help your company’s users of the platform stay compliant with guidelines and care for customer data.
Who is this course for?
The course will be most valuable for the next generation of marketers (e.g. CRM manager, Marketing Campaign Coordinator, Emailing Specialist) that want to gain a competitive advantage in their field. Alternatively, professionals from the legal and security background (DPO, CISO, Security Consultant, Privacy Lawyer) will benefit from this course by gaining better insight into the functionality, purpose, and privacy features of Bloomreach Engagement.
What to expect in this course?
Part 1: The course starts with an introduction to the basic terminology, principles, importance, and data privacy. The first set of on-demand materials covers the following topics:
- Sources of regulation and the legal constraints on data privacy
- Transparency in data processing and turning it into a business opportunity
- Understanding your customers’ needs and rights and applying them effectively within consent management
Part 2: The second part of the course looks closely at the utilization of Engagement's security and privacy features. The materials cover the following topics:
- Protection of the customer data
- Permissions and access management
- Improving the quality of the collected data
Further Reading: The course offers a competitive advantage by providing a set of non-examinable reading materials about the transition into the cookie-less world.
Expert Instructor
Roman Kluvanec
Security Consultant at Bloomreach / Teacher at LEAF Academy
