Engagement Foundations: Full course

Why take this course?

The Engagement Foundations: Full course will teach you all the fundamental knowledge you need to know to start working with the Bloomreach Engagement product as an independent user. Find out about the platform’s data structure and learn how to use the platform’s analytic and campaign tools to best suit your business needs. Run your first use cases and sharpen your practical skills in the live sessions with experts in the industry. After completing this course, you will be able to provide fully automated multi-channel communication to your customers and leverage the platform according to your business needs.

Who is this course for?

The course is valuable for anyone who wants to become an independent user of the platform. Whether you're a marketer, data analyst, or web designer, you will learn to apply the platform’s magic in all of these fields. If you want to focus on the knowledge relevant to your specific business role, we have you covered. Simply choose from one of our specific learning journey paths in the Engagement Foundations: Learning Journeys and we'll guide you to knowledge specific to your area of expertise!

What to expect in this course?

Our Engagement Foundations courses are running on a monthly basis. We strongly advise that you participate in the live sessions for the successful completion of the course.

How can I enrol in this course?

Find the purchase button on the upper right-hand corner of this page → click on it →  apply the promo code you've been granted. If you don't have any code but would love to participate in the training please review our pricing page and reach out to your Account Manager or contact academy@bloomreach.com

How can I register for the live session?

Once you've enrolled in the Learning path → open Live sessions course -> under the "curriculum" tab choose the month when you wish to attend the session -> select the date -> click register -> after successful registration you should receive an email confirmation and calendar invitation.

When are the future dates of the live sessions? 

Check our calendar to find out about the future dates of the sessions → simply filter “Foundations Course” on the left-hand side of the page.

Please see the detailed description of each session below.

Week 1

• Live Session #1 - Introduction to Bloomreach: Data Structure, Data Management & Customer Filters
• Lectures 1-4: Introduction to Bloomreach Engagement, Data Structure & Data Management, Customer Filters 

Week 1 starts with an introductory live session, where you get a chance to meet fellow learners and ask any course-related inquiries. The first live session with our subject matter experts will solidify the Engagement basics and offer an opportunity to ask any questions related to the content of the first week. It is, therefore, expected that you dive into the education materials straight away.

In this session, you will: 

• Recap your knowledge from W1 via a class quiz! See how you rank amongst your fellow students!
• Find out what are the most common mistakes students make 
• Strengthen the basics before jumping into the more advanced content

This live session is highly recommended for everyone.

Week 2

• Live Session #2 - Analyses, Definitions, and Data & Assets
• Lectures 5-7: Definitions, Data & Assets, Analyses 

In Week 2, you will dive into more advanced content. Learn how to create custom customer attributes known as aggregates and calculate your first project-wide metrics such as the total business revenue, number of unique buyers, or other business-wide KPIs. You will also get to know the platform’s analyses tools, like segmentation, funnels, and reports, that enable you to evaluate your data and make responsible data-driven decisions in your business.

In this session, you will: 

• Recap your knowledge from W2
• Learn to execute complex analytical use cases through exercises, leveraging metrics, aggregates and others
• Be inspired by further analytical use cases

This live session is recommended for everyone, but important especially for students of the Data Analyst Journey.

Week 3

• Live Session #3 - Campaigns (Emailing & Web Optimization)
• Lectures 8: Campaigns

In your final week, you will learn how to create personalized email campaigns, use web layers, and automate your communication with the help of scenarios. You will understand how you can A/B test inside the platform and we will show you how you can ensure that your personalized communication is most effective, and much, much more. This live session will introduce you to even more use cases, so come prepared with your questions and ask about any specific use cases that interest you and are relevant to your business.

In this session, you will: 

• Recap your knowledge of W3
• Learn to execute complex use cases with Scenarios, Email Campaigns and Web Layers
• Be inspired by further use cases on emailing, automation and others

This live session is recommended for everyone, but especially important for students of the Email and Web optimization Journeys.

Week 4

• Live Session #4 - Group Exercise: Worlds Coming Together

In the final live session, you will recap your newly acquired knowledge about Bloomreach Engagement in a group exercise with your fellow students. You will also have the opportunity to ask any exam or course-related questions. After this session, there is only one more thing missing to fully complete the course - your successful completion of the exam.

In this session, you will:

• Do a revision group exercise
• Learn more about a useful use-case: Loyalty Programme
• Have an opportunity to ask questions about the final exam

This live session is highly recommended for everyone.