Why take this course?
Do you want to utilize the most cutting-edge communication channels available to Bloomreach Engagement? Leverage the true potential of our platform, by registering for Academy's Engagement Omnichannel Orchestration course to learn all about employing automated SMS, Emailing, Weblayers, Product Recommendations, Predictive Analytics, and more - all in one course! Take advantage of our on-demand approach to learning on the go with a blend of pre-recorded material, quizzes, and guided practical exercises!
Who is this course for?
This course is ideal for any graduate of the Engagement Foundations course who would like to take their Marketing capabilities to the next level. It will be most valuable for the next generation of marketers (e.g. Marketing Campaign Coordinator, CRM manager, Business Consultant, Communications specialist) who want to engage with their customers through a variety of personalized campaigns.
What to expect in this course?
Scenarios: Get a thorough overview of the Scenarios feature in Bloomreach Engagement, including a walkthrough of all the action nodes needed to execute your campaigns.
Emailing: Learn more about all the relevant settings, template manager, and email testing practices to get your first campaign out.
Push Notifications: Get an in-platform look into the requirements and events generated when executing a campaign, how to use the Push Notification Editor, and its campaign testing. This course covers both mobile and browser push notifications.
SMS: Understand why SMS is a crucial channel, how to execute campaigns on Engagement and everything you need to consider in between.
Personalization: Use Jinja to enhance your marketing campaigns and create meaningful one-to-one customer communication.
Weblayers: This section will teach you all you need to know about creating custom weblayers (banners), personalizable to every unique customer. We will run through the weblayer editor, testing, evaluations, and experimentation.
Surveys: Learn to create, use, and analyze Surveys on Bloomreach Engagement as well as writing and executing NPS surveys.
Retargeting: Learn to utilize Engagement’s single customer view to create custom audiences in advertising platforms (Google Ads, Facebook Ads, etc), collecting leads or sending events from Bloomreach to enrich data used for retargeting.
Product Recommendations: This section will equip you with the relevant tools and knowledge you need to successfully run recommendations campaigns on our Platform — such as personalization, content-matching, and creating a recommendation module.
Predictive Analytics: Learn to customize your targeting and personalize your messaging, using our machine learning models that predict customer behavior.
Course Instructors:
