Engagement Mini Masterclass: Marketing Channels

Engagement Mini Masterclass: Marketing Channels

A collection of videos showing how to leverage your various marketing channels more efficiently with Engagement. New topic and videos added each month, all free of charge.

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About this collection

What is the Mini Masterclass Series?

The Mini Masterclass Series is a collection of feature-focused, easy-to-understand videos that we offer for free. They are short in duration, and you can hop into them for a quick dose of knowledge.

What can I find in the “Marketing Channels” category?

Here, you will learn about the various channels you can use to communicate with your customers. The videos cover a wide range of topics, from best practices about how to use these channels to relevant examples. You can currently learn more about emails and ads, but stay tuned for additional channels, including SMS, weblayers, and more.

How do I best leverage the videos?

The videos are centered around overarching themes with several subtopics. Each subtopic can be understood by itself, but we do recommend that you watch all of them and in order for a more thorough comprehension of the overarching topic.

How often is new content added?

New study material is added every month, so stay tuned for updates. Additionally, if you want to continue your learning in the meantime, follow our course recommendations linked below the videos.

Did you like it? Visit our "Analytics" collection for more learning materials.

Mini Masterclass

  • Email: Challenges & Tactics in Deliverability
  • Why are my emails landing in spam?
  • Which customers should I contact and how frequently?
  • What makes a "good sender"?
  • What is my sender reputation?
  • Useful tools & features to improve deliverability
  • Ad Audiences
  • What is Adtech?
  • Avoid these common mistakes in your retargeting scenarios
  • Adtech demo
  • Best practices for building your scenarios
  • Common retargeting use cases
  • Email: Apple Mail Updates
  • How did iOS 15 affect emailing?
  • Email: Get Ready for Black Friday
  • Key considerations for deliverability during peak seasons
  • Black Friday key statistics and forecasts 2022
  • Optimize and improve your email personalization
  • Alternative ways to approach Black Friday
  • SMS & MMS
  • SMS & MMS Introduction + Demo, Two-Way Messaging, And Regulations
  • Build A Strong Subscriber List
  • Understanding Your Business Strategy & Segmenting Your List
  • Adopt An Omnichannel Strategy & Get Personal
  • Housekeeping & Use Case Suggestions
  • Product Recommendations | Part 1
  • Introduction To Product Recommendations & The Prerequisites
  • Implementation 101: Recos Models
  • Basic Model Setup: Demo
  • Campaign Setup: Demo
  • Best Practices Of Product Recommendations
  • Mobile Messaging
  • Introduction To Mobile Messaging & Available Options
  • Mobile Push + Demo
  • In-app Messages + Demo
  • App Inbox + Demo
  • Mobile Messaging Best Practices, Segmentation & Mobile Push Opportunities
  • Product Recommendations | Part 2
  • Introduction To Implementations + Simple Post-Filtering Demo
  • Enhanced Blacklisting Demo
  • Shuffle Demo
  • Tracking Of Recommendations + Demo
  • Recommendations Evaluation Best Practices

About this collection

What is the Mini Masterclass Series?

The Mini Masterclass Series is a collection of feature-focused, easy-to-understand videos that we offer for free. They are short in duration, and you can hop into them for a quick dose of knowledge.

What can I find in the “Marketing Channels” category?

Here, you will learn about the various channels you can use to communicate with your customers. The videos cover a wide range of topics, from best practices about how to use these channels to relevant examples. You can currently learn more about emails and ads, but stay tuned for additional channels, including SMS, weblayers, and more.

How do I best leverage the videos?

The videos are centered around overarching themes with several subtopics. Each subtopic can be understood by itself, but we do recommend that you watch all of them and in order for a more thorough comprehension of the overarching topic.

How often is new content added?

New study material is added every month, so stay tuned for updates. Additionally, if you want to continue your learning in the meantime, follow our course recommendations linked below the videos.

Did you like it? Visit our "Analytics" collection for more learning materials.

Mini Masterclass

  • Email: Challenges & Tactics in Deliverability
  • Why are my emails landing in spam?
  • Which customers should I contact and how frequently?
  • What makes a "good sender"?
  • What is my sender reputation?
  • Useful tools & features to improve deliverability
  • Ad Audiences
  • What is Adtech?
  • Avoid these common mistakes in your retargeting scenarios
  • Adtech demo
  • Best practices for building your scenarios
  • Common retargeting use cases
  • Email: Apple Mail Updates
  • How did iOS 15 affect emailing?
  • Email: Get Ready for Black Friday
  • Key considerations for deliverability during peak seasons
  • Black Friday key statistics and forecasts 2022
  • Optimize and improve your email personalization
  • Alternative ways to approach Black Friday
  • SMS & MMS
  • SMS & MMS Introduction + Demo, Two-Way Messaging, And Regulations
  • Build A Strong Subscriber List
  • Understanding Your Business Strategy & Segmenting Your List
  • Adopt An Omnichannel Strategy & Get Personal
  • Housekeeping & Use Case Suggestions
  • Product Recommendations | Part 1
  • Introduction To Product Recommendations & The Prerequisites
  • Implementation 101: Recos Models
  • Basic Model Setup: Demo
  • Campaign Setup: Demo
  • Best Practices Of Product Recommendations
  • Mobile Messaging
  • Introduction To Mobile Messaging & Available Options
  • Mobile Push + Demo
  • In-app Messages + Demo
  • App Inbox + Demo
  • Mobile Messaging Best Practices, Segmentation & Mobile Push Opportunities
  • Product Recommendations | Part 2
  • Introduction To Implementations + Simple Post-Filtering Demo
  • Enhanced Blacklisting Demo
  • Shuffle Demo
  • Tracking Of Recommendations + Demo
  • Recommendations Evaluation Best Practices