Engagement Email Marketing: On-demand materials

Engagement Email Marketing

Why take this course?

In 2024, every email counts. Every email that's delivered to the inbox, every open, every click, and every conversion. This course will take you through each stage of the email marketing funnel to ensure great inbox placement, as well as great open and click activity for your newsletters and automations, all leading to higher website sessions and conversions.

Gavin Sherry, Head of Deliverability at Bloomreach, has prepared this content based on 10+ years of working with some of the world's biggest email senders. Best practices and proven tactics are infused throughout the material. In the final hands on session, Matej Čambal, Senior Business Consultant at Bloomreach, will put theory into practice by walking you through you some of the most important emailing features in the Engagement platform.

Who is this course for?

This course is perfect for anyone interested in gaining a deeper understanding of email marketing and how to improve deliverability — a highly useful skill in this day and age. The course is also for anyone looking to update their existing knowledge and deliverability tactics after the new iOS 15 update. It does not require any prerequisites and is relevant for any e-commerce employee.

What to expect in this course?

RECORDING: Lesson 1 – Deliverability in 2023

Deliverability is a challenging topic for many clients. In 2023, it just got harder. Find out:

Why emails land in the spam folder
What the mailbox providers want from you as a sender
Who you can contact and with what frequency
How to learn your sender reputation
What steps you can take to improve your reputation

RECORDING: Lesson 2 - Driving a Click Strategy

Clicking on an email is the overall goal of email marketing. If someone clicks an email, then the email has done its job. Learn how to increase your click rates for every email you send. Plus, in 2023, email clicks are not just essential for driving conversions, but also for ensuring that your active customer base remains emailable. Segmentation that focuses on opens is no longer reliable. We can only define “active” customers as customers who have clicked an email.

This session covers numerous great examples from key players such as Abercrombie & Fitch, H&M, Marks & Spencer, and Lego that show you how to generate more clicks.

RECORDING: Lesson 3 – The Ideal Suite of Automations & How to Optimize Them

What is the ideal suite of automations that you should be offering your customers?

Find out as we map automations to an engagement and revenue matrix. From here, you can start prioritizing your efforts on getting the best-performing automations live.
Proven optimization tactics for each automation / program are visually built out. Once built and optimized, these programs can work away silently in the background to drive both revenue and engagement.

RECORDING: Lesson 4 – Bloomreach Engagement in Practice

In this session we will take a look at emailing in practice on the Bloomreach platform. It will be a hands-on approach applying the theory covered throughout the course. We will review key project settings related to deliverability, tracking and content, and also look at email builder. Additionally, analyses related to Apple Mail changes in email tracking are going to be included and discussed.

Expert Instructors

Gavin Sherry

Senior Deliverability & Strategic Consultant

Matej Cambal

Lead Consultant CEE/UK

Curriculum

Important Instructions
Detailed description of the course
Access to the demo platform
Initiative creation
Course Introduction
RECORDING: Introduction
L1: Email Deliverability
RECORDING: Email Deliverability
Slides
Quiz
L2: Click Strategy
RECORDING: Click Strategy
Slides
Quiz
L3: Key Automations & Optimization Tactics
RECORDING: Key Automations & Optimization Tactics
Slides
Quiz
Practical questions
L4: Theory in Practice
RECORDING: Theory in Practice
Slides
Quiz
Practical Questions
Cheatsheet
Guide to mastering email deliverability
Assignment FAQ
What is the format of the exam?
Access to the demo platform
How to save responses and continue the exam later?
Final Exam
MANDATORY: Final Assignment

Don't forget to indicate the exam completion by answering the quiz question in the next lesson of the course
MANDATORY: Indication of Assignment Completion
Find your next course
Find your next course

Engagement Email Marketing