Why take this course?
Discovery Foundations is the definitive introductory course for new users to Bloomreach Discovery or those team members who need a refresher on features and functionality. In this course, you will learn how Bloomreach Search works, how to set up search and category rules, targeted audiences, A/B tests, and more. Additionally, you will go through a deep dive into the functionality of Bloomreach Insights, our in-suite merchandising analytics tool.
Ensure your team is trained on Discovery in order to maximize your digital experience with the Bloomreach Experience Platform.
Who is this course for?
This course will be valuable for anyone on your team who uses the Bloomreach Experience Platform but should be required learning for your daily users. This typically includes roles like Product Managers and Digital Merchandisers.
Requirements:
This training requires no prerequisite knowledge in Bloomreach Discovery.
What to expect in this course?
-
- A brief introduction to Bloomreach Discovery
- Bloomreach Search: Autosuggest, Ranking Diagnostics, Redirects, Synonyms, and best practices
- Bloomreach Categories: how they work and how to write category rules
- Global Rules & Facet Management on Bloomreach powered search and category pages
- A/B testing best practices
- Audience Targeting
- Campaigns & Assets functionality to effectively align a page with marketing campaigns and draw attention to certain products on the page
- Pathway & Recommendations to enhance the product discovery experiences on your site
- Insights Dashboard to measure the impact of changes made and the value added by your action: Activities, Library, Metrics & Attribution, Opportunities, Playbooks, and Collections
Live Q&A Sessions
Throughout this training, you will be offered three live Q&A sessions (up to two hours each) hosted by a Business Services Consultant at Bloomreach.
Week 1
During this week, you will familiarize yourself with the Bloomreach Search functionality. We will discuss how Autosuggest Blocklist, Ranking Diagnostics, Redirects, and Synonyms within Search can help visitors quickly and easily find their products on your site.
Topics covered:
Week 2
In week 2, you will learn how products are retrieved and sorted for category pages and how it is different from search results pages. Moreover, you will learn how to manage and customize your Global Rules and Facets to refine your search or reduce the product shown on a particular category page.
Topics covered:
-
- Bloomreach Categories module
- Global Rules & Facet Management module
Live Q&A Session #1: Live customer examples + Q&A with our top consultants (up to 2 hours)
Week 3
As you reach the middle of this course, we will dive deeper into understanding how to set up various A/B tests within the Bloomreach dashboard. Moreover, we will cover the topics of Audience targeting and Campaigns & Assets to effectively align a page with marketing campaigns and draw attention to certain products on your pages. Finally, you will learn how to work with the Pathways & Recommendations widget configurator to enhance the Product discovery experiences on your site.
Topics covered:
-
- A/B testing module
- Audience Targeting module
- Campaigns & Assets module
- Pathway & Recommendations module
Live Q&A Session #2: Live customer examples + Q&A with our top consultants (up to 2 hours)
Week 4
In the final week of this course, we will walk through some of the best practices on how to measure the impact of changes made and the value added by your actions on the site via the Bloomreach dashboard. Besides, you will understand how to use Bloomreach Playbooks, specifically the Find Optimizations, Asses Performance, and View Customer Journey sections to enhance product discovery on the site.
Topics covered:
-
- Insights Dashboard module
Live Q&A session #3: Recap exercise, share everything you have learned so far!
Duration:
This training takes approximately 12 hours to complete.
Please visit our documentation website regularly to stay updated about our fortnightly planned releases that contain critical bug fixes, feature enhancements, and new feature releases.
How much does it cost?
The Discovery Foundations Training cost per attendee is as follows: $1.200 (US training), £ 1.000 (UK training), € 1.000 (rest of Europe). To get more information, please reach out to your Account Manager or send an email to academy@bloomreach.com.
